About the workshop “Social Media & Cultural Patrimony

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Yesterday, Tuesday 3 November 2020, an online workshop was held whose theme concerned the role of social media in promoting cultural heritage.
The name of the project is “COOLture among young people” whose aims are the long-term preservation of Europe’s cultural heritage through the promotion, awareness and intercultural cooperation and commitment of stakeholder, in particular youth NGOs.

This project is funded by the Erasmus + Program, the Key Action K2 – Strategic Partnership in the field of youth.
Fourteen people participated at the workshop: some were members of the Young effect association, while others were external participants including the cuncillor of Magenta.

The workshop was divided into several parts: first there was a short presentation of Young Effect association for those who did not know it, and then a presentation of all the participants.
After the presentations we observed the results of the answers of the survey made available previously: fourteen questions focused on cultural heritage.

Secondly, a more detailed explanation of the project was made : it is created to provide young people with tools and useful information to promote and raise awareness of the importance of cultural heritage activities in their community, through the conservation of heritage.
As regards the working tools used in the project, the aim is to use non-formal education, creating tools with innovative learning methods and also on the development of a mobile application, a platform and a specific brochure.

It is important to focus on social media and cultural heritage, because since 2008/2009 their relationship is gradually more united. More and more people are visiting places for photos seen on social media. Mainly the modalities such as photos and videos are the ones that strike most immediately in the promotion of the territory. In fact, social networks are the first promotional tool also in the tourism sector. In a recent research carried out, 76% of the participants admitted to having posted photos of the holidays on their social profile, while 52% confessed to having chosen the latest holidays on the inspiration of the photos and posts seen on Instagram and Facebook.

A concrete example is that which took place on March 29, in which MIBACT launches a photographic flashmob on Instagram in support of museums. In particular, it invites people to share their photographs of empty museums and cultural sites. This is the testimony of how today social networks are an integral part of our daily life.

After talking about the project, the workshop continue with a quiz whose objective was to test knowledge on social networks and then, at the end of the workshop, was realized a debate based on five provocative statements, the aim of which was to bring out the different opinions.
The statements proposed were the following:

1- habits, customs and traditions are not appreciated enough in my territory.
2- in some cases, respect for traditions prevents the development of a territory.
3- social networks are today the most effective tool for preserving our cultural heritage.
4- the promotion of the artistic and social heritage of our community is mainly the task of the institutions.

5- it is impossible to make a small territory like ours known internationally.

It was impossible to answer objectively, but at the same time it has been important to be able to listen to the vision of other people which, at times, can be completely different from ours.

Here some photos of the event:

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